El mercadeo es el proceso o técnica de promocionar, vender o distribuir un producto o servicio.  El Mercadeo Web es el mismo concepto del Mercadeo pero puesto en Internet.  La función del SEO como herramienta del Mercadeo Web es similar a la que cumple la publicidad para un negocio, solo que en la web.  El SEO se encarga de que el producto o servicio sea del conocimiento público en Internet.

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